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Article Submission For Web Site Promotion

Web Site Owners or webmasters write articles and distribute them on the web for different reasons. It could be to enhance their professional online reputations, get the word out about their business, bring in traffic to their website or to improve their Search Engine Rankings.

Is article submission the magic bullet all marketers are looking for?

I don’t think so, but that doesn’t mean it’s not something you should take a little bit of time to work on. Before you dive in and start submitting your article to every article directory you can find on the internet. There are some things you may want consider such as:

1. If you write a less than professional article it may show your business in a poor light.

Taking the time to produce a well written, accurate article allows you to appear to be a professional in the field your writing about. This in turn gives website owners who may be looking for a little extra content for their site more of a reason to use your article. It may seem like common sense but be sure to run both a Spell and Grammar check before you submit.

2. There are only 10 – 20 article directories that will drive any traffic to your site.

So there’s not much need to submit to every article site. I am, however, a firm believer that every link is a possible good link, sometimes you need to perform marketing triage and just get the link out there. If you have the time to submit to hundreds of directories it really can’t hurt you but the majority of them you’ll be wasting your time with. Now you ask what directories are worth my time then? I’d say go with the ones that Google tells you it already likes by searching for – article directory.

3. There is no way to be sure everyone that uses your articles will keep the links back to your site intact.

This is just one of the facts of article publishing that you have to accept. I imagine you could keep searching for your article day after day finding the people who didn’t link back to you, researching their website to find contact information then sending them an email or letter and hoping that it’s a legitimate contact address and that they will take it down. But truthfully your marketing time and brain power would be better served if you took that same amount of time and wrote your next article, submitted it and picked up a few new links.

4. In general the quality of the inbound links is less than spectacular with many of the linking pages appearing to be on new sites with little or no page rank.

This once again goes to my belief that every link is a potential good link and no inbound link especially a keyword link from an article is bad. You never know which one of those sites that is now new and has a low page rank will be the next big thing. Even if it never becomes huge as that owner promotes his or her site your article in turn gets some additional promotion which in the end gives you more visitors.

5. Your articles should not be considered just for back links.

With a few well written articles focused on some long tail search keywords you can more easily knock your competitors out of the rankings for those searches. They should also be seen as “traffic bait” an additional way to drive even more traffic to your website.

6. Take the time to change your article a “little” with each submission.

The general consensus in the Internet Marketing World is that the major search engines use what’s called a “Duplicate Content Filter”. What this filter does is look for the same page on many sites and then starts downgrading the ranking for each duplicate thereby limiting your exposure. You don’t need to completely re-write your article but to get the full effect of a successful article marketing campaign you may want to take the time to change up approximately 20% of your original article for the directories and if you’re going to put a copy on your site I’d do closer to a 50% change on the one.

Really all-in-all article submission has its place in the overall internet marketing scheme and as long as you follow the steps above you should be successful at it. Just remember it’s not the magic bullet or the end all be all to get your site ranked but it can help and what marketer can’t use a little additional help.

Home Based Business and Developing Your Analytical Skills

Analytical skills are undoubtedly one of the most important skills you will need to master as an owner of a home based business. It will give you the scopes to keep yourself one step ahead of the competition.If you are able to analyze the complexities of your business, you will know where the changes are required. You can also seek technological help for this very purpose as well.If you want to see your business future, it is the analytical skills that will come into action. You will need to study a lot of numbers and other data in order to analyze the direction in which your business will continue down the line. In this article we have mentioned a few points which can help you out with improving your analytical skills.Data collection:You will need to collect various types of data in an ongoing business. This is undoubtedly the most important aspect of your business analysis. You need to collect information about your competition, your ongoing home based business operations and market trends.Analyzing this data will give you an idea about:o Where you stand in the market
o If the credibility of your business is improving among customers or clients
o Where are the areas in your home based business that will need improvementThe data collection of your ongoing business operation will also come in handy when calculating the individual performances of the people involved on your team. You will also know who is doing good work and who is not.If you do not have the expertise to perform the analysis, you could hire professional help to assist you with the business analysis. However, there are plenty of software applications available on the Internet that you can use to automate your analysis process.Weekly business reviews:You will then need to sort the data in proper order and create the reports on excel spread sheets. Microsoft excel is a very strong tool for businesses. You can also paste the reports and graphs on the PowerPoint presentations and make their dashboards. Dashboards are the best forms for reviewing the business with your team.It is advisable for you to call a meeting with your team members and review the weekly dashboards. Then you will know exactly where things are going wrong in your business. When discussing them with your team, you will need to formulate solutions for the problems. It is always good to keep the strategies transparent with your team.The business analysis has to be carried out in all aspects of your business; like production, customer support, quality control and marketing. When you brainstorm it with a team, you will come up with some great ideas that you might not have thought of.Conclusion:It is always better to make your decisions based on a thorough business analysis rather than making subjective decisions based on your feelings and emotions. Therefore, it is very important for you to develop your analytical skills for the betterment of your home based business.

The Formula of Success in Home-Based Businesses

Home based businesses are invaluable opportunities that are sometimes overlooked and underestimated by many people. At the end of the day, with such kind of attitude toward home based business opportunities, most people fail as all their efforts fall in vain.If you are a prudent and a serious seeker of home based business, you have to be full of vigour, patience, and optimism. Yes, the possibility of failing is high, but the possibility of becoming successful is higher. If you think this way and close all rooms for your apprehensions and inhibitions, you will surely succeed in the end.The promises of success, huge profits, and less time of work attract many opportunity-seekers to engage in home based businesses. But what they fail to realize is that, success can not be achieved overnight or in a week. Rather, success takes a long process and this goes the same if they are managing a home based business. And, as long as they know how to utilize their skills, resources, the technology and its features, and strike the while it’s hot, all will eventually become well.To keep going is one of the key elements of factor in the success formula. Once you learn to take consistent course of actions, from creating the business plan, putting up the business, and nurturing the business through relevant marketing and delivery of high quality products and services, clients will be gained and huge sum of profits will be earned.Gathering of significant information should never be stopped. Opportunities for home based business are so immense but not all live up to its promises. So, don’t rely on easy success and think that profits can be gained by not working hard for it. In fact, the other key element of success is complete hard work and this should be remembered at all times.More so, never ever believe that trying new things and being innovation don’t pay off. The truth of the matter is: innovation and breakthroughs are what clients wait for. And if you give them what they wait for and want you will easily make them your source of sales and as a result such clients will let your business live for a longer time. Finally, legitimate home based opportunities shouldn’t be likened to winning a lottery which can happen without effort-it is not and will never be.