Article Submission For Web Site Promotion

Web Site Owners or webmasters write articles and distribute them on the web for different reasons. It could be to enhance their professional online reputations, get the word out about their business, bring in traffic to their website or to improve their Search Engine Rankings.

Is article submission the magic bullet all marketers are looking for?

I don’t think so, but that doesn’t mean it’s not something you should take a little bit of time to work on. Before you dive in and start submitting your article to every article directory you can find on the internet. There are some things you may want consider such as:

1. If you write a less than professional article it may show your business in a poor light.

Taking the time to produce a well written, accurate article allows you to appear to be a professional in the field your writing about. This in turn gives website owners who may be looking for a little extra content for their site more of a reason to use your article. It may seem like common sense but be sure to run both a Spell and Grammar check before you submit.

2. There are only 10 – 20 article directories that will drive any traffic to your site.

So there’s not much need to submit to every article site. I am, however, a firm believer that every link is a possible good link, sometimes you need to perform marketing triage and just get the link out there. If you have the time to submit to hundreds of directories it really can’t hurt you but the majority of them you’ll be wasting your time with. Now you ask what directories are worth my time then? I’d say go with the ones that Google tells you it already likes by searching for – article directory.

3. There is no way to be sure everyone that uses your articles will keep the links back to your site intact.

This is just one of the facts of article publishing that you have to accept. I imagine you could keep searching for your article day after day finding the people who didn’t link back to you, researching their website to find contact information then sending them an email or letter and hoping that it’s a legitimate contact address and that they will take it down. But truthfully your marketing time and brain power would be better served if you took that same amount of time and wrote your next article, submitted it and picked up a few new links.

4. In general the quality of the inbound links is less than spectacular with many of the linking pages appearing to be on new sites with little or no page rank.

This once again goes to my belief that every link is a potential good link and no inbound link especially a keyword link from an article is bad. You never know which one of those sites that is now new and has a low page rank will be the next big thing. Even if it never becomes huge as that owner promotes his or her site your article in turn gets some additional promotion which in the end gives you more visitors.

5. Your articles should not be considered just for back links.

With a few well written articles focused on some long tail search keywords you can more easily knock your competitors out of the rankings for those searches. They should also be seen as “traffic bait” an additional way to drive even more traffic to your website.

6. Take the time to change your article a “little” with each submission.

The general consensus in the Internet Marketing World is that the major search engines use what’s called a “Duplicate Content Filter”. What this filter does is look for the same page on many sites and then starts downgrading the ranking for each duplicate thereby limiting your exposure. You don’t need to completely re-write your article but to get the full effect of a successful article marketing campaign you may want to take the time to change up approximately 20% of your original article for the directories and if you’re going to put a copy on your site I’d do closer to a 50% change on the one.

Really all-in-all article submission has its place in the overall internet marketing scheme and as long as you follow the steps above you should be successful at it. Just remember it’s not the magic bullet or the end all be all to get your site ranked but it can help and what marketer can’t use a little additional help.

How To Get Your Internet Marketing Business Started

Do you have an idea for an internet marketing business but aren’t sure how to set it up or make it successful? Or, do you want to make money on the internet but aren’t sure how? Have you ever wished that you could be one of the people that make their living from internet marketing?

Starting a new online business or taking an existing business online can seem intimidating or overwhelming, but learning how to start an internet business doesn’t have to be complicated.

Like everything else, if you make a plan and take it step by step, you’ll be up and running in no time.

There are just some basic things that you need to consider and actions that you need to take, in order to create a successful online business:

Find out if there is a market for your idea or product.

Find your potential customers.
Build relationships.
Create your product.
Create your website.
Market your product.
Take the payments.

These are the fundamental steps to successful online marketing and you’ll find lots of free information and how to’s on the internet in articles and forums, to help you put each step in place.

Alternatively, you may be someone who likes to have all the information in one place and, again, you’ll find lots of offers for courses and guides on how to start your internet marketing business, on the web.

One of these products, that I’ve recently reviewed. is the Internet Business Start Up Kit, which I’ll use as a basis for what you need to be looking for in a guide to internet marketing.

The Internet Business Start Up Kit, produced by Neil Stafford and Neil Travers of KTS Publishing, is designed to be a one-stop source of information, resources and back-up needed to create your own internet marketing business from scratch and get sales coming in as quickly as posssible.

The manual, reports, DVDs, CDs and online training facilities provided as part of the Kit and its Bonus sections take you through all the steps of creating an online business in a logical and easy to understand manner.

Subjects covered include, market research, listbuilding, product creation, forming a website, copywriting, and marketing techniques. All set out with full details of what to do and how and when to do it.

The information in the manual will enable anyone to:

Find a viable market using the keyword search techniques provided.

Learn the benefits of blogging and set up a blog quickly and easily to create a list of hungry customers.

Discover where to find all the information needed to create a well researched and saleable product.

Save time and set up a product website simply and without specialist knowledge, using the website templates provided.

Easily write sales letters and email copy, without any copywriting experience, using the sales letter templates provided.

Implement a marketing campaign using suitable techniques for your product.

Set up the payment facilities for your online marketing business, and see the cash come flowing in.

All this basic information required to get an internet business up and running is set out in the main printed manual, reinforced by the additional reports and presentations included, with further backup tutorials and advice available online.

Particularly useful is the step by step manual, which is clear and comprehensive and set out in an easy to understand and logical manner, guiding the user through the various stages of creating their business and securing sales.

Neil and Neil have given a wealth of information here, including links to sites and resources that they use themselves, in order to make the process even easier for the user.

This is an important aspect because, although much of the basic information could probably be found by some extensive online searching, just the benefit of having it presented clearly and logically in one place, is well worth the modest outlay, even without all the additional training and backup facilities included.

A part of the manual which deserves a special mention, is the section on creating your website and email campaign sales copy. Maybe a daunting task for most people, this is reduced to a simple fill-in-the-blanks exercise, using the proven and effective sales letter templates provided. Well worth having.

In addition, it’s not necessary to be an expert webmaster to construct your website, as the Resource CD, which accompanies the manual, contains a wide choice of easy to use web templates and many other useful resouces, enabling a website to be set up, without extensive previous experience.

Included with the kit is a trial Gold Membership of the Internet Marketing Review. An invaluable resource to anyone setting up or running an internet business.

On the Internet Marketing Review site, there is a huge amount of useful information in the form of training videos and articles, giving even more advice on all the aspects of getting a business started and profitable, plus the latest tips from the two Neils about new ideas and what’s currently working for them.

The Internet Marketing Review also has a very active members forum, a good place to meet up with and ask advice from other successful marketers, who are very friendly and keen to share what they know.

It’s well worth checking out the public area of the Internet Marketing Review to see what’s available there.

I do have one criticism of this product and that is, there’s no guide to the contents. So you really need go through it all and make your own.

On the plus side, having done that, you’ll have reviewed everything once and know where to go back to, when you really need it.

And, there is a lot of solid information on getting started, provided in the Kit, that is worth reviewing several times to get the most benefit from it. Plus many useful ways to further improve your business once it is running.

Overall, the Internet Business Start Up Kit provides sound, practical step by step guidance, well laid out and explained for anyone without previous internet business experience.

It contains everything needed to get an Internet Business up and running, set out in a clear and comprehensive way and, at £79.95 is definitely worth considering.

Now, if you’re thinking of buying an all-in-one guide to setting up an internet marketing business, use this information to help your comparison.

And whichever one you’re considering, bear these four important points in mind.

1. Check that it covers all the elements you need, including the how, why and when, of what to do at each stage of creating your online business.
2. Check out the people involved. Forums and blogs are a good way to find out what sort of reputation they have.
3. Don’t just believe the sales letter. It’s really good to get a personal recommendation.
4. Check out any guarantees offered. Products often have some form of money back guarantee period, like the Internet Business Start Up Kit.

So, however you choose to find the information you need, I wish you every success with your online marketing business.

And, remember, it all happens when you take that first step!

Home Based Business and Developing Your Analytical Skills

Analytical skills are undoubtedly one of the most important skills you will need to master as an owner of a home based business. It will give you the scopes to keep yourself one step ahead of the competition.If you are able to analyze the complexities of your business, you will know where the changes are required. You can also seek technological help for this very purpose as well.If you want to see your business future, it is the analytical skills that will come into action. You will need to study a lot of numbers and other data in order to analyze the direction in which your business will continue down the line. In this article we have mentioned a few points which can help you out with improving your analytical skills.Data collection:You will need to collect various types of data in an ongoing business. This is undoubtedly the most important aspect of your business analysis. You need to collect information about your competition, your ongoing home based business operations and market trends.Analyzing this data will give you an idea about:o Where you stand in the market
o If the credibility of your business is improving among customers or clients
o Where are the areas in your home based business that will need improvementThe data collection of your ongoing business operation will also come in handy when calculating the individual performances of the people involved on your team. You will also know who is doing good work and who is not.If you do not have the expertise to perform the analysis, you could hire professional help to assist you with the business analysis. However, there are plenty of software applications available on the Internet that you can use to automate your analysis process.Weekly business reviews:You will then need to sort the data in proper order and create the reports on excel spread sheets. Microsoft excel is a very strong tool for businesses. You can also paste the reports and graphs on the PowerPoint presentations and make their dashboards. Dashboards are the best forms for reviewing the business with your team.It is advisable for you to call a meeting with your team members and review the weekly dashboards. Then you will know exactly where things are going wrong in your business. When discussing them with your team, you will need to formulate solutions for the problems. It is always good to keep the strategies transparent with your team.The business analysis has to be carried out in all aspects of your business; like production, customer support, quality control and marketing. When you brainstorm it with a team, you will come up with some great ideas that you might not have thought of.Conclusion:It is always better to make your decisions based on a thorough business analysis rather than making subjective decisions based on your feelings and emotions. Therefore, it is very important for you to develop your analytical skills for the betterment of your home based business.

Home Based Business Ideas – Some Tips For Consideration

If you have the right aptitude and attitude, you can achieve anything. Yes, it is rightly said by someone. Let your aim be anything, you can achieve it. If you are starting a home based business, this is a sentence which you should always keep in mind. If you have these two, the rest will follow you.There are a lot of opportunities for someone who plans to begin a home based business. But executing the idea successfully is the hardest part. You will have to work hard in the initial stages. Once your business has a good reputation, things will get easier.Here are some ideas which are suitable as a home based job.Web writing or other online based jobs can be a good choice. Since the internet is the fastest growing thing in the world now, you have plenty of opportunities. In the web world, supply is never or par with the demand. So, one can easily choose such a business.If you are a good cook or of you can arrange someone who cooks well, catering business can be very profitable. Take up small orders at first and prove your talent and then opportunities will knock on your door frequently.Wholesale distribution of things could be a fairly good selection for you. If you have a good storage area to store things and a vehicle things will turn out to be easier for you. If you are fond of children and can manage them well, day care jobs will be perfect for you.There are plenty of other businesses too which one can take up. A major thing to consider is that whatever business you choose, think fairly well about the scope of it. Try and choose something different from what already exists in your area. Have faith in yourself.

The Formula of Success in Home-Based Businesses

Home based businesses are invaluable opportunities that are sometimes overlooked and underestimated by many people. At the end of the day, with such kind of attitude toward home based business opportunities, most people fail as all their efforts fall in vain.If you are a prudent and a serious seeker of home based business, you have to be full of vigour, patience, and optimism. Yes, the possibility of failing is high, but the possibility of becoming successful is higher. If you think this way and close all rooms for your apprehensions and inhibitions, you will surely succeed in the end.The promises of success, huge profits, and less time of work attract many opportunity-seekers to engage in home based businesses. But what they fail to realize is that, success can not be achieved overnight or in a week. Rather, success takes a long process and this goes the same if they are managing a home based business. And, as long as they know how to utilize their skills, resources, the technology and its features, and strike the while it’s hot, all will eventually become well.To keep going is one of the key elements of factor in the success formula. Once you learn to take consistent course of actions, from creating the business plan, putting up the business, and nurturing the business through relevant marketing and delivery of high quality products and services, clients will be gained and huge sum of profits will be earned.Gathering of significant information should never be stopped. Opportunities for home based business are so immense but not all live up to its promises. So, don’t rely on easy success and think that profits can be gained by not working hard for it. In fact, the other key element of success is complete hard work and this should be remembered at all times.More so, never ever believe that trying new things and being innovation don’t pay off. The truth of the matter is: innovation and breakthroughs are what clients wait for. And if you give them what they wait for and want you will easily make them your source of sales and as a result such clients will let your business live for a longer time. Finally, legitimate home based opportunities shouldn’t be likened to winning a lottery which can happen without effort-it is not and will never be.

Ten Pitfalls to Avoid for Small Businesses

Ten pitfalls to avoid for businesses

Running a successful small business isn’t easy. From long hours and sweat equity in the beginning, to the day-to-day operations, owning and running a small business is hard work. However, business owners may be tempted to take shortcuts in order to have an easier time of it. Here are some pitfalls to avoid when operating a small business.

Take payroll taxes seriously

No matter how you feel about having to pay payroll taxes, you and your business can suffer if you do not keep up with what you owe the IRS. Aside from being assessed enormous payroll tax penalties, business owners can face the government closing down their operations and even face jail time.

Stay on task

Owning a business lends itself to having a flexible schedule. But small business owners should avoid making an 11 a.m. round of golf a regular habit. If it means holding yourself to a 9-to-5 work schedule, make it happen.

Don’t be a workaholic

On the flip side, working yourself to death isn’t beneficial for a small business owner, either. Burning the midnight oil to make a few extra bucks may seem like going the extra mile, but it can lead to several downfalls, including burnout and losing relationships.

Learn to delegate

If you’ve grown your small business enough to hire employees, allow them to take over the operations you’ve hired them for. This company may be your baby, but allow others to help nurture and grow the business as well.

Find stress relief

There’s no getting around the fact that running a small business is stressful. Finding an outlet to relieve stress will help you become a more productive business owner. Whether it’s exercise, music, a trip to the spa, a weekend golf game, or watching sports, find a way to let go and relax.

Sweat some of the details

Small businesses must keep meticulous records in order to run efficiently. Payroll, accounts receivable, and even business meeting should be organized. This will prevent many hassles and avoid down time in searching for lost records.

Avoid procrastination

Especially in one-person operations, avoid putting off until tomorrow what you can take care of today. This type of laziness can be a nail in the coffin of small businesses.

Don’t be a victim of advertising

There are thousands of people who want you to use their sure-fired, can’t miss technique for owning a successful business. If they all worked, no company would ever fail. If a product or service sounds too good to be true, it probably is.

Keep in touch with your clients

Just because your business has taken off doesn’t mean you don’t have to worry about your customers. If your clients feel ignored or disrespected, they won’t be your customers for long.

Be yourself

People can spot a phony. Your customers, new and old, will appreciate it if you’re the same person they met when you were a struggling new business as you are when you’ve made your first million.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.